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Do you want to achieve the
pinnacle of network marketing success?
Don't you often feel like
you are chasing that elusive pot of gold at the end of the rainbow, moving ever
closer but you can never quite get your hands on it!
Achieving the pinnacle of
success in network marketing begins with building a solid foundation based on
skills and competence.
In my experience, finding a
network marketing skill development program is like unlocking the keys to
network marketing success and finding a treasure chest full of gold.
Unfortunately not everyone
discovers gold, but with a road map of priceless clues you can open the
treasure chest and discover that network marketing skill development is in fact
the foundation of network marketing success.
As a network marketing
professional and coach, I have seen people start out on a network marketing
career wide eyed with expectation about what this industry has to offer, their
dreams are big and they are filled with enthusiasm. But somehow the success
they dream about just never seems to happen and it becomes as elusive as that
pot of gold at the end of the rainbow.
So why do network marketers
find themselves in this situation?
Simple answer………
They either don't have a system or they don’t follow a network marketing skill development program in
the first place or the system/process that forms the foundation of their
business is not rock solid. In other words, it is not built on skills and
competence and therefore doesn't contain the FOUR ESSENTIAL BUILDING BLOCKS of
a network marketing success system!
YOUR Skill development
should be YOUR first priority in network marketing business!
Achieving the pinnacle of
success in network marketing begins with building a solid foundation based on
skills and competence.
So what are the four
essential building blocks of a network marketing success system?
The four essential building
blocks form the basis of the Network Marketing Success Cycle illustrated here
and are as follows:
Skill Development
Career Planning
Leadership
Coaching
SKILL DEVELOPMENT! It's a very general term and can apply to a lot of
areas. The problem is it's not used much in network marketing, which is one of
the reasons why people often don't see the connection between building a
network marketing business and building a business using other business models.
For some strange reason
there seems to be this little myth that gets passed on from person to person
within the industry that somehow network marketing is different from other
business models - it has a unique character all of its own and its only the
"special people" who truly "get this" that succeed!
So I ask myself:Why is it that some people
who join network marketing think they don't need to access skill development,
career planning, leadership development or coaching programs specific to the
industry in order to achieve their business goals?
Why is it that a great
number of network marketing leaders think they don't need to support their new
business associates with programs specific to the industry and to their company
- programs based on skill development, career planning, leadership development
and coaching which are fundamental to business success no matter what industry
you work in?
Why there
is a popular misconception that anyone joining network marketing only needs to
talk to every person that comes within 3 foot of them about their products and
their business and the riches will come pouring in?
Well, sadly I think many
network marketers find themselves victims of this "old school"
approach to industry success because of the way the network marketing industry
evolved over time.
However I am pleased to say
that there seems to be a ground swell for change. Some network marketing
companies and independent network marketing leaders are moving away from this
old school of thought. They understand that network marketing success is based
on the success principles used in business generally.
So why is skill
development so important?
Well the way I see it………every
industry has specific knowledge and skill sets that people who work in that
industry should be able to perform to a level of competence!
So think about that………how do
YOU know what you need to be able to do and to what standard in order that you
might achieve the success you truly desire in your network marketing business?
Consider these questions:
If you don't know what you
need to be able to do then how are you going to do it?
If you know the things you
need to do but can't do them because you are just not sure how, is your
business going to be successful?
If you know the things you
need to do but can only do them with guidance and support, what happens if your
helper is not around?
If you know the things you
need to do and can do them competently on your own, then what would this mean
for your business success?
Let's take this a step
further………
Imagine you are brand new to network marketing………maybe you are brand
new, in which case you won't have to imagine too much, you are living it right
now!
You have decided you
want to start a network marketing business. What network marketing fundamentals
should you be aware of, what do you need to know and be able to do to get your
business off the ground?
Your overall skill
development is contingent on you being able to identify the knowledge and
skills you need to build your business. A competency framework should help you
to identify the information you need to know and the skills you must be able to
perform competently. This information is important just to get your business
off base one but is equally vital for your long term business success.
Think about this………
You don't know what you
don't know………right
Yes, that's right!
So if you are new to
network marketing you will need to access some skill development - that's for
sure. No matter how many skills you bring with you to this new venture you will
need to learn SOME new stuff. So you need to find out what that is exactly!
The only way you are going to do this effectively and not just rely on
what you hear on the grapevine, is to follow a skill development program or system
which clearly defines the skills you need to be able to perform competently.
·
Network marketing
fundamentals,
·
How to build a network
marketing customer base, and
·
How to build a global
network marketing business
Let's beak this down even
further
What are some categories of
skill development that you would expect to be included in a competency
framework for network marketing fundamentals?
Orientation - how are you going to
get orientated about your company, your products, and your business opportunity
so that you know how to take the first steps?
Business
systems and processes - what business
systems and processes do you need to have in place and be able to use so you
are organized and make best use of the time available to you to build your
business?
Resources - what network
marketing tools and resources do you need to be familiar with and know how to
use to get your business going?
Branding
YOUR business - remember you are in business for yourself, even though you represent
your network marketing company. So what's unique about what YOU have to offer
your prospective customers and business associates? How are you going to set
about letting people know who you are and what you offer in your business -
what's Your USP - Your Unique Selling Proposition?
There are tons more, but
this is just to give you an idea………
Before I go any further I
want to be sure you are clear on what I mean by competence.
Are you crystal clear………?
Your understanding of how
competence relates to a network marketing skill development program is pivotal
to your short and long term business success.
If you are competent in a
particular skill it means you can perform that skill to a required standard, on
your own, without help and be able to do this on an ongoing basis. This will make
you self sufficient.
So that's what you want of
course in order to achieve your network marketing business growth goals.
In your network
marketing business you need to be aware of the skills and knowledge required at
each level of your career. Without skills you’ll
end up with nothing. Focus on skills, become better on inviting, master the follow up system, and get better in handling objections and enrolling prospects. If you don’t learn these skills, how are you going to keep up with
those that master them? How your team is going to duplicate what you do? Do you have a step by step process for your new people to follow or you are going to tell them to pitch your opportunity as
the best in the world? Are you ready to build your business now? Get the skills
on this blog. Or, you could spend 40+ years doing trial and error
