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After joining a Network
Marketing Company, many distributors quickly discovers that the most difficult
part of starting a home business is finding customers.
Having a great product or
service that you are sure many people will need isn't good enough. Customers
won't find you or your web site just because you have started selling the best
juice or service.
If you're having trouble
finding clients, here are several suggestions to get you started
Before you can find new
customers and increase sales, you need to understand
·
Who your customer is,
what value proposition you offer to customer, Build a profile of likely
potential customers - in particular, think about what they want and how you can
appeal to them. Always aim to be special or offer better value for money than
your competitors
·
Know your target
active customer base. Focus on people who will buy your products monthly as a
consumer because they love the products for its health benefits. Only by having
an active customer base can you maximize your bonuses.
·
Find Out Who Your
Current Customers Are
·
Defining the Market
for Your Product
·
Use the information
about your existing customers to develop a target audience for your business in
its drive to win new customers and increase sales.
·
Determine which key
messages, features and benefits matter to each potential market. Tell these
customers how your business can help them solve their problems.
·
Sell More to Existing
Customers
·
Give a little to get
a lot. Give away free samples of your product and ask the recipients to tell
their friends if they are pleased
·
Work your personal
network. Ask your contacts if they know of people who can use your products/
services, or people who may know others who could use your products/ services.
·
Networking and
referrals. Landing referrals from networking or past business associations
isn't just a cheap way to pick up new business. It's also a way to pick up
customers with the highest retention rates. What's more, referral customers
tend to purchase more over time and in turn become a source of additional
referrals.
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